Jan 3, 2012

Our Shoes just got some MAJOR ‘Shine’!


“Fashion is a social agreement, the result of a consensus of a large group of people.”
-Stella Blum

The Blue Heel Society is VERY pleased to announce that Doctor Jennifer Shine Dyer, MD, MPH, a.k.a ‘The EndoGoddess’, has graciously agreed to honor
The Blue Heel Society by acting as our Medical Consultant, as well as some very exciting contributions still in the works. Please join us in welcoming Doctor Dyer into our Family, and stay tuned for some VERY exciting plans. 

As Johann Wolfgang von Goethe said “We are shaped and fashioned by what we love", and what we love most is YOU!  What 'shape' we take is in great part driven by what you ask of us, and part of our passion & mission is to ensure The Blue Heel Society has the very best resources available, to do our very best to help everyone affected by what brings us together, and we truly believe Dr. Dyer will bring a whole new angle to our fashion & is a perfect fit!

About The EndoGoddess:

Jennifer Shine Dyer, MD, MPH, is a stylish pediatric endocrinologist and tech entrepreneur by day, and a Vogue-loving, Jackie O Fashionista by night. Dr. Dyer believes strongly in empowerment through style which oddly enough translates to her day job...patient empowerment in health through information and technology. As a physician, social media enthusiast (@EndoGoddess), app developer, and mobile health entrepreneur she has a patient-centered focus looking to make health outcomes better for people living with diabetes or other chronic diseases.

In partnership with Ohio mobile software startup Duet Health Eproximiti (http://www.duethealth.com/), she has developed the EndoGoddess App (http://itunes.apple.com/us/app/endogoddess/id464431379?mt=8) available for download since September 2011 for patients with diabetes who require insulin therapy. based on BJ Fogg's health behavior model with the following features: iTunes reward motivation, a unique social business plan, daily inspiring quotes submitted from the diabetes online community, multi-media informative diabetes content, social media links. 

Dr. Dyer is a board-certified physician in both Pediatrics and Pediatric Endocrinology previously at Nationwide Children's Hospital affiliated with the Ohio State University College of Medicine in Columbus, Ohio where she recently earned her MPH degree in health behavior studies. She received her medical degree from The University of Texas Health Science Center at San Antonio in 2000 which was then followed by pediatric internship, residency, and then pediatric endocrinology specialty training in 2000-2006 at The University of Texas Southwestern Medical Center Dallas. 
Dr. Dyer is also an experienced nutrition researcher with several original peer-reviewed publications, specifically with regards to the influence of macronutrient food components on metabolism and chronic disease evolution during early fetal development. 
She is a Fellow of the American Academy of Pediatrics and has been selected as one of '2010 and 2011 America's Top Pediatricians' by the Consumers Research Council of America as well as selection by the OrganizedWisdom Medical Review Board as a top expert curator helping people discover the best health information online. Dr. Dyer is a media-trained pediatric endocrinology physician expert on Dr. Oz's interactive online physician network Sharecare, and a frequent health expert on both local and national television media.


Founder, EndoGoddess LLC
Chief Medical Advisor, Duet Health (Eproximiti)