Jun 18, 2012

The Blue Heel Society announces the addition of Celebrity Chef Charles Mattocks to the Menu


 Celebrity Chef and Diabetic Activist, Author and Director Charles Mattocks has been seen on Dr. Oz, Good Morning America, CNN, TODAY, Martha Stewart, just to name a few.

The Blue Heel Society is pleased to announce a new collaboration with Chef Charles Mattocks a.k.a. “The Poor Chef”. Mr. Mattocks is well known for his frugal, fast recipes, but the author of ‘Eat Cheap but Eat Well’ (Wiley, 2009) has recently adopted another agenda — cooking when you have diabetes. Diagnosed in November 2011, Chef Mattocks brings the unique perspective of his culinary expertise, both before and after being diagnosed.

"What can you cook for $7?" has taken the country by storm. His meals are healthy, cost-effective and delicious. The inspiration behind this concept was his son, Armani. After moving from California to raise his son, Charles was desperate to find ways to feed him healthy and affordable meals. Together they created "The Poor Chef" and set out to change the way people eat. The idea was to see real people preparing real, healthy meals for $7 or less. Charles is very passionate about diabetes and his mission to help others, which is visible in his work, and influenced by someone that is no stranger to sharing & spreading love. 

As the Nephew of the legendary king of Reggae Bob Marley, Charles was recently asked what impact his Uncle had on his career “I met him twice before he died. He inspired me to do something big. Here was a guy who had come out of nowhere to make a huge difference. I realized I had some of him in me, and he showed me that success was attainable.”

Charles' love for healthy food fueled his passion for health and wellness. Charles aims to educate people on how to buy great food for the family without breaking the budget. He has a new line of sugar-free chocolate called the Charles Bar, a documentary based on his life with diabetes in the works, a kids' book, and diabetic cookbook coming soon. Charles recently produced a television show that is set to air entitled The Diabetic You, all aimed at promoting health and wellness. Charles has teamed up with the USDA Pyramid program, a proponent of early education, teaching children to eat and shop for healthy foods.

Along with Charles contributions as the resident Chef & Contributor on all items food/nutrition, there will be a Guest Blog post from time to time, an "Ask the Chef" feature, featured Recipes, Recipe contests, Recipes D’Carbed (Favorite recipes converted to low carb), Tips/Tricks, and many other inspiring talents Charles brings to the table (Chef humor!) too numerous to mention. Chef Mattocks may even award a “Charles Bar” to our weekly Facebook Top Fan and/or Fan Of The Week, to award our peeps for a job ‘well done’.

Charles Mattocks Productions, LLC
Nina B. O'Neill,
Executive Director of Branding and Corporate Marketing Relations
nboneill@aol.com
407-790-4255
www.thepoorchef.com
www.thediabeticyou.com
www.charlesbarcandy.com